Rebrand of We. Communications Digital Presence
Led the global digital rebrand for We. Communications overseeing SEO, design direction, and the complete transformation of all digital properties. This included the redesign and renaming of the main corporate website, updated branding and strategy for global offices and sub-brands, alignment across the intranet, social media channels, email, and all other digital touchpoints.

Brands in Motion 2019 – 2025

Led creative, print and digitization of Brands in Motion, We. Communications premier IP.

AI Thought Leadership and Campaign with USC

Led a team for digital and creative direction, art direction for co-branded design used by internal teams and research partner. Landing page UX, art direction; social media strategy.

We. Communications Red Bridge Websites

Chinese Language
English Language

Led teams in Seattle, Beijing and Shanghai to create a localized website that would not be blocked in China. Digital Strategy, UX/UI, Creative Direction, Project Management of dual English and Chinese-language websites.

WE Inspires

International Women’s Day/Women’s History Month celebrated by WE employees and leadership, using a simple prompt on how the company inspires us everyday. Creative direction for video; direction for social media strategy.

SEO for Global Website
Achieved first-page Google search ranking for 30+ key business terms, increased web traffic by 53% and organic LinkedIn followers by more than 150% through content and SEO strategy.

In addition, as the Senior Digital Director at WE Communications, I led the strategy and redesign of We.’s 10 website including the global website, along with company websites Avian We., Chase India, WATATAWA, WE Codeword and We. Red Bridge.