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Overview

Strong leader with excellent interpersonal, written communications and verbal skills and the ability to interface with all levels.

  • Team leadership
  • Digital strategy and leadership
  • Brand stewardship
  • People manager
  • Digital communication and marketing strategies
  • Content Strategy
  • SEO
  • Social media strategy and planning
  • Marketing campaigns
  • Analytics and insights
  • Art direction and leadership
  • Business strategies
  • Executive communications and marketing
  • Lead and candidate recruiting generation
  • Presentations and panels on social media, nonprofit communications, content strategy, project management and more
  • Connector and engagement strategies
  • Digital Transformation

Experience

Senior Digital Director, WE Communications, Sept 2022 – Present
  • One of five team leads running the department
  • Responsible for digital ecosystem, including corporate and company websites, global social channels,
  • Insights and analytics
  • Initial planning and strategy for corporate digital transformation
  • People manager of design and digital teams
  • Manage day-to-day and long-term roadmap of digital strategies
  • Vendor-management and budgets
  • SEO: 25 keywords for WE business sectors now on first page of Google search
  • Recruiting paid social campaigns
  • Redesign and UX and UI of six corporate websites, including one in localized Chinese
  • Social media strategy and planning
  • Contribution to North Star strategies

Digital Marketing Director, WE Communications, Nov 2019 – Sept 2022

  • Responsible for digital ecosystem, including corporate websites, global social channels, insights and analytics, and SEO

Nonprofit Digital Marketing & Communications Consultant, Suna Gurol Marketing & Communications. Jun 2014 – Jan 2020

  • Communications and marketing consultant for nonprofits including web, digital, social media, content strategy, content marketing, mobile, email marketing, and operations and production.
  • Clients include BirdNote, Project Violet, ClearPath and others.
  • Public Speaker on social media, content strategy, and digital strategy for nonprofits.

Senior Program Manager. Metia, Jan 2018 – Nov 2018

  • Programmatic digital and integrated marketing campaigns for clients including Microsoft, Amazon, Kony, Inc. (a mobile applications company) and others.
  • Primary point of contact for clients
  • Content strategy, program strategy, coordination and production of high-level thought-leadership content for Microsoft Azure blog
  • Internal marketing campaign for Microsoft Core Services Engineering Communications & Marketing team, including scenario research and business direction, creative direction of web, digital signs, printed posters to help employees choose what program to use when.
  • Program management of marketing banking mobile app and platform launch deliverables and strategy for Kony DBX banking app and platform.
  • Customer Advisory Board (CAB) account and program management for Amazon Business utilizing topic modeling, quantitative and qualitative analytics to find insights and guide business direction.

Senior Program Marketing Manager, BI at Microsoft,, Metia, Jul 2016 – Dec 2017

  • Drove internal consumption and enablement of Power BI and data and analytics at Microsoft through digital channels including web, training, campaigns, email and newsletters, social media, insights and reporting. Internal adoption and consumption of Power BI increased 65% across Microsoft by the end of Metia’s engagement.
  • Effective management of scope, communications, and prioritization of business requirements, tasks and milestones for multiple projects and multiple stakeholders.
  • Led and contributed to thought leadership, providing strategic direction for BI@Microsoft.
  • Primary contact with client and supervisor of five dedicated Metia team members and 10 additional team members.

Program Manager, Microsoft in Health, Public Sector Group, Metia, May 2015 – Jun 2016 

  • Responsible for digital marketing and program management for Microsoft in Health.
  • B2B marketing and communications with Microsoft-internal health teams, external health partners, and into the health industry market worldwide.
  • Daily management of Microsoft in Health’s blog and social channels, one of the largest social media engines in the healthcare industry.
  • Created and executed market campaigns and messaging, digital and social channels and engagement; scenario, solution, product marketing and content marketing; close alignment and collaboration with PR; experience with customer evidence and customer journey and go-to-market strategy.
  • Digital marketing planning and program management for events including for Microsoft at HIMSS, an event with over 40,000 health IT professionals. Social media engagement increased 50% during this event in 2015.

Lead Digital Producer – Strategy, Marketing & Communications, Fred Hutch, Aug 2006 – Jun 2014

  • Digital, social, email and creative team lead and supervisor managing and responsible for all channels and team members.
  • Lead numerous website projects including health and research project and program websites and the redesign and rebrand of Fred Hutch external website three times.
  • Developed annual marketing and communication strategies and tactics to improve ease of patient, provider, donor and partner communications across print, email, social media, events and traditional media.
  • Spearheaded and lead social media program and developed social media process, calendars, marketing and policy programs. Speaker on social media for nonprofits at various healthcare, nonprofit and media events around Seattle.
  • Lead and implemented Convio, an online digital fundraising platform for Fred Hutch development team.
  • Partner relations with University of Washington, Seattle Cancer Care Alliance and Seattle Children’s digital and communications.

Web Producer, Fred Hutch, Aug 2003 – Aug 2006

  • Redesign project manager of public website (www.fredhutch.org) with new branding and implementation in new CMS
  • Web producer for fundraising and event pages

Web Producer, Corbis, Dec 1999 – Jan 2003 

  • Role included project management, writing functional and editorial specifications, content production,
  • Worked closely with members of the executive team, including CEO.

Education

University of Washington, Master of Arts, Communications, Communication Leadership

Oberlin College, BA, English